jrjr / Voted
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Too many companies I've worked with are unable to articulate just exactly who it it they are and what they do. But now Internet technology is forcing companies to form a new kind of shorthand for their company strategy.
The newest version of the "elevator pitch" is a "Twitpitch," so named in an article in Business Week Small Biz because i
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In order to gain insight into the effectiveness of your Web site (and, ultimately, your interactive campaigns), you must have some form of Web analytics in place. While there are numerous tools available, such as those from WebTrends, Omniture and Coremetrics -- all of which will help you to track and monitor the traffic performance of your site -
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The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix.
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As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th
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The New York State legislature has passed a law requiring online retailers to collect sales tax on items shipped to New York inhabitants, regardless of the retailer's base of operations.
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- 14
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Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media!
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The definition of spam has effectively changed from “unsolicited commercial email,” to the more general definition of "unwanted" based on a recent survey.
The survey sought to determine consumers’ perceptions of what spam is, why they report emails as spam and what they think happens when the “report spam” button is clicked.
- Over half of
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What is demographic bidding? It's a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users' gen
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- 9
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If there is one thing that separates the self-employed from those employed by others, it is their preoccupation with health insurance.
Many entrepreneurs seem to find health insurance after doing a lot of research, though they generally pay more than they think they should. Some who are in good health bet on remaining that way and forgo health
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Could Facebook ever be a place where serious business is done? Or does it pay to maintain two separate network profiles -- one for work and one for play?
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Raising money for starting your own small business and defining what venture capital is.
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Posted by
bradjennings
161 days ago
(http://open-source-innovation.com)
Category: Self-Development |
- 13
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Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Here are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measu
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