jnelson / Voted
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Here are 5 basic sales principles the government could learn from and use to connect with the people during this tumultuous economic time.
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Visualizing your business plan can provide additional focus. Knowing the direction you are looking to move forward can strengthen operations leading to growth, even in this economic downturn.
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The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order.
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Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici.
Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube.
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Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA’s experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o
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Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong.
Given that the job is so difficult, I thought it might be helpful to provide some advi
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Bank loans have been harder to come by, but that doesn't mean companies' need for funding has dried up. To get cash, small and medium-size businesses have increasingly turned to firms that get them money they are owed more quickly.
The firms, known as factoring companies, say they are seeing an uptick in the quantity and caliber of businesse
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Dr. Garth Davis of Discovery Channel's "Big Medicine" interviewed on "On the Road with IV". The segment was interrupted by hurricanes hitting both Ingrid Vanderveldt's and Garth Davis' locations, but continued after the interruption.
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Here you can see that about 80% of the qualified leads were completed within 1.5 hours - in one or more conversations with the decision maker.
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Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the past. Why would I start a post about successful blogging with
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One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story. Stories are engaging and enjoyable, so they don’t feel like a sales pitch.
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Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa new
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Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I’m thinking about this for two reasons:
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Let’s face it, we’re experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies.
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Trend Micro's consumer security product manager has recommend people not to buy antivirus products, including his own. But there is a method to his madness, he assures.
David Peterson, consumer segment director for Trend Micro's ANZ business, said only a handful of the top 10 security threats these days are viruses, with downloaders, Trojans, k
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