jlawlor / Voted
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Yesterday I purchased a new domain name, launched a new blog and made my target keyword phrase #1 on Google within 24 hours. No tricks -- I just used a simple social media strategy.
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The Chicago Tribune is doing a fantastic job of integrating social media and traditional journalism.
Most newspapers web sites are run by the marketing or new media department, but the Trib has done a great job of making it a core part of the editorial process.
Learn how Dan Honigman and Bill Adee make it happen in this video interview, incl
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Online strategist John Lawlor interviews Marta Kagan, author/creator of "What the F**K is Social Media?" -- a hugely popular presentation posted on Slideshow.net.
"What the F**K is Social Media?" has been viewed viewed 32,380 times in less than 3 weeks!
"It's been an exciting and eye-opening lesson in the power of a medium that's stil
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Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?
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Survey results revealing what participants think: should they outsource their email marketing or should they hire a full time email marketing campaign manager to do it for them?
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In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of.
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Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray.
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It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town.
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Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert.
Here’s a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo
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The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix.
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Online ad revenue climbed to $21.2 billion last year, marking a 26% increase from 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers reported today.
The IAB’s report wasn’t the only current indication that online media is still thriving. CBS today said it plans to acquire CNet for $1.8 billion cash, marking one of the largest m
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The letters in the word "marketing" can be used to make 42 different words -- with the word "me" being the smallest of them. I don't know what it means...but can you find any additional words in "marketing?"
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Bulbstorm.com enables its clients to air their ideas and get precious feedback not only from other inventors, but also from marketers, designers and even manufacturers. Posting your project to the Bulbstorm site is like leaving the isolation of the outside for a lively community inside.
Bulbstorm documents your idea the moment you enter the sit
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Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over… well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all.
But should you be chasing the golden goose this time?
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Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi
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