ginalee / Voted
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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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- 13
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The Small Business and Entrepreneurship Council today released a great comparison of the two presidential candidates' positions on the issues that most affect small businesses. While the SBEC is known to support policies that probably more closely resemble McCain's platform, this is a pretty fair list.
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"Motivation: A Key Ingredient For Success" examines recent business reports which identify a clear lack of personal motivation in the American work force.
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- 7
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Peer advisory boards are an important resource for business leaders, entrepreneurs and startup founders. This article tells you what makes them work.
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- 10
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Simple steps. Make the customer know you care. Organize your business around that one principle.
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- 6
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With the explosive growth of mobile internet usage and if you’re a website host yourself, it would be pretty smart for your brand to have mobile presence as well.UBIK.com is a recently launched, free-to-use service which allows anyone to create their own site in just a few easy steps without the need to insert complicated codes. The service is ent
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When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari’s real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we’ve made in planning and executing on a hyperlocal blogging strategy. If you’re starting a hyperlocal
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- 17
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The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.
Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama
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- 14
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Nearly 90 percent of discrimination charges are discharge-related. The reasons are obvious: Terminations cause hard feelings, create economic need, and destroy feelings of loyalty, says today’s expert. What can HR do?
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- 13
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Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.
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- 8
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Now that executives are increasingly working as free agents, it is no surprise that their assistants have turned to the same business model. And as more people try to figure out economic survival strategies that are not dependent on single employers, I expect to see more segments of the workforce turning towards some form of free agenting.
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- 10
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This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing.
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- 5
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The most efficient and effective tool is worthless unless it is used by someone that understands how to use the tool to its fullest capability. Worse, the tool can often cause more harm than good when used improperly.
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- 9
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Finding the latest trends in the media can clue you in on ways to make your business newsworthy.
Becoming newsworthy is an entrepreneur's first step towards growing their business through publicity and public relations.
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