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With the presidential campaign in full swing, the candidates will no doubt set their sights on the huge group of voters who own their own businesses. But winning their support will be a daunting task for Barack Obama and John McCain.
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Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing?
Some ways to stand out that many companies miss.
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When you can legally fire employees isn't an easy question to answer. Laws and cases have become increasingly protective of employees. Although the "at will" doctrine is still prevalent in many states (meaning that you can freely fire an employee at any time), there are many exceptions. Plus, employees are increasingly suing managers and compan
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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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While online mapping services and GPS devices are great for helping people get to where they're going - it's more important to those of us in Sales to know where we need to go in the first place! And while we're at it -it would be nice to know if we're contacting the best opportunity in the area - and shoot - since we're already there - is th
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Popular entrepreneur, venture capitalist, and blogger, Guy Kawasaki understands business. Guy is a managing director of Garage Technology Ventures, columnist for Entrepreneur Magazine, and author of eight books on innovative business.
Here he shares with us a list of the five most important lessons he's learned as an entrepreneur.
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Brian is great at what he does. Brian is your controller—he manages all of the accounting for your small business. He keeps all of the company's expenses properly documented, finds all of the tax deductions, manages payroll, pays all the bills, negotiates for better rates on the company's health plans, and keeps a sharp eye on all of your accoun
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In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten
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The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.
Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama
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Nearly 90 percent of discrimination charges are discharge-related. The reasons are obvious: Terminations cause hard feelings, create economic need, and destroy feelings of loyalty, says today’s expert. What can HR do?
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As small business owners, we must always prioritize our goals and tasks. Here are 10 search engine marketing tasks you can complete in about 10 minutes or less that can deliver results worth many times that level of effort.
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Smaller businesses can optimize processes by focusing on what's core to their success. Online outsourcing and collaboration services enable smaller businesses to do just that.
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After losing his close friend in 9/11, David Sylvester decided to ride his bike 20,000 miles to raise money for charity and do something meaningful with his entrepreneurial talent.
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At some point in time we have all attended a not so productive meeting. We even wonder why we were asked to attend. I offer 18 tips for the meeting chair and participants on how to make meetings more effective.
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Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect.
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