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Everyone wants to know how to succeed in an online world of blogs, Twitter, and LinkedIn. The key is to understanding how your offline networking skills still apply in a social media world.
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Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you?
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One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales.
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All managers want their employees to meet their expectations and goals. That's why it's important for managers to set clear, concise performance standards for themselves and their employees, and to know them inside and out so everybody benefits. Here's how to make this happen.
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Trusted relationships make your business run smoother and more profitably--but there's still a lot of business advice out there that boils down to systematically destroying your customers' trust. Which advice do you want to follow?
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Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level.
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Creating a customer signature experience isn't about your product or service touchpoint, it's about how your make your customers feel about themselves.
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The Red Velvet Rope Policy demands tough decisions about customers, but it can also create more customer value and satisfaction, and build a foundation of more loyal and profitable customers.
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Some bosses, it turns out, aren't very good at communicating.
And that is leading to a breakdown in employee morale at a time of economic uncertainty and fear, according to a new survey by Menlo Park, Calif.-based Accountemps.
A lack of open, honest communication was cited as having the most negative impact on employee morale, by more than
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Worried about how your business can survive economic hard times? Try these 10 great ways you can take care of your customers, your employees and your business to survive and thrive in a down economy.
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What do leaders need to know about intellectual property strategy? The potential of IP, the opportunity cost of IP, and the true meaning of using IP strategically.
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Presumptive presidential candidates Barack Obama and John McCain have both put forth sweeping tax proposals that will shape the American economy for the next decade. It's only one of a number of areas where Republican McCain and Democrat Obama bring distinctively different philosophies to bear. But for small businesses, it may be one of the most
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Michael draws out five leadership lessons and brings attention to a particularly interesting point with this one: "All of us would do well to reflect on how receptive we are to the suggestions and opinions of others and alternate points of view. Leaders need to question their willingness to hear certain voices and not others. They need to make a
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The reason meetings are such a continual waste of time and energy is simple: pervasive distrust. And there's also a simple way to prove to your people who much you trust them.
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Steve Roesler offers five practical tips for finding out how you’re doin’. My favorite is number four: “Your best relationships are with people who say ‘no’ to you. This isn’t about someone refusing to give you feedback. It’s about the paradoxical dynamic that surrounds difficult news. It takes a high level of trust to say ‘no’ to someone. As a re
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