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Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable.  More...
What exactly is semantic advertising? This article describes 4 different kinds of advertising that take advantage of semantic web technology.  More...
3 suggestions for how advertising agencies can compete in a world of ad networks and technology platforms -- by shifting value to strategy and creative.  More...
Yahoo!'s announcement for semantic web support will change the nature of SEO in big ways. It's a significant enough advance that it would be helpful to have a different badge to identify it, so as to not fall into the lull of thinking this is just a linear extension of existing search engine diplomacy. Here's the idea for SEO++.  More...
Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO.  More...
A proposal of 7 ideas for how marketing could leverage the semantic web, in a way that would benefit both organizations and the Semantic Web as a whole. Discussion of semantic marketing, semantic branding, and semantic advertising.  More...
According to a study conducted by AT&T, fully one-fourth of small business owners don't bother to concern themselves with the security of their business's data. Chances are you and your organization do business with SMBs. Which means that it's your information that is being left unprotected. That should make you angry. The results are really st  More...