TerryJackson / Voted
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Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer.
The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a
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CITIES have long offered tax incentives to encourage companies to stay and newcomers to relocate. But another option is gaining currency in old manufacturing cities looking to prop up their struggling economies — homegrown nonprofit groups that nurture new businesses from the ground up.
Skip to next paragraph One of the more innovative of thes
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There's no sure way for would-be franchisees to gauge their likely success with a potential franchise. But like bettors at a racetrack, they do have a tip sheet they can use for guidance.
It's the Small Business Administration's annual compilation of performance data on thousands of franchisee loans it has guaranteed.
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Strategy and who needs it is explained in a post by Steve MacGill, CEO and Founder of PeerSight Online (www.peersightonline.com).
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Entrepreneurs are always griping about dealing with too much government regulation. Is there any way to ease the frustration?
Yes--by calling on the very government giving you headaches in the first place.
Don't believe it? Back in 1996, Congress passed the Small Business Regulatory Enforcement Act, which aimed to ease small businesses' r
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Spiraling health-care costs have forced many small employers to reduce the benefits they offer -- or, in some cases, eliminate coverage altogether.
And there's no end in sight. Health-care costs for U.S. employers are expected to rise almost 10% in 2008, according to a recent survey by PricewaterhouseCoopers of more than 500 employers and heal
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It is vital to ensure that your web site is ranked well in searches for your local area. Are you ranking well in the searches of your local area?
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Search engines are enhanced by having the most relevant results in their index. A clean site hierarchy and an easily understood navigation structure will benefit both usability and SEO.
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Ever wonder how to optimize your blog posts? Here’s a quick tip that will land you even more network marketing leads.
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Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites.
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We’re in the midst of a boom in devices that show where people are at any point in time. Global positioning systems are among the hottest consumer electronics devices ever and cellphones increasingly come with G.P.S. chips. All of these devices churn out data that says something about how people live.
Such data could redefine what we know abou
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