JulieR / Voted
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It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town.
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Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ...
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Albert Einstein once defined insanity as “doing the same thing over and over again and expecting different results”. Yet, many of you have done this time and time again. You unfortunately bring your past knowledge and beliefs into every situation. Here are strategies to get you to break the habit of insanity.
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As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de
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If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can.
Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the
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It's time to start comparing the big global social networks on something other than unique visitors and page views.
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Your employees are the heart and soul of your business. As much as you’d like to be in control of the business and see it going in the right direction, much of it is in the hands of your employees.
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The top 3 financial information questions you need to be able to answer in order to run a small business successfully.
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What one factor leads to successful outcomes in meetings with clients and prospects? Research shows the more time clients and prospects spend talking in a meeting, the more likely they are to feel good about it and have a positive opinion of their advisor. Here are 3 steps to getting clients and prospects talking in a meeting –- and the three most
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Portfolio.com's list of must-read blogs for CEOs and other chief executives. (If I met a CEO who read all of these, I'd be impressed.)
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For years, eBay espoused an egalitarian view that all of its sellers should be treated equally.
But these days, the online marketplace is increasingly taking an opposite tack by offering discounts to its biggest sellers, hoping to lure more of their business.
The change in tactics, which coincides with efforts to revive the company's grow
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Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer’s decision to choose you over your competitors.
Here are four ways you can monitor your brand onli
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