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Actually, says the multi-millionaire founder of Maxim and other lad mags, you probably shouldn’t even try. His book, How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets, newly published in America, mostly skips the braggadocio and platitudes typical of self-made-millionaire memoirs.
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Larry Chase talks to three top experts, including Steve Rubel from MicroPersuasion, about social media, including what's working, what isn't and what has to change in your corporate culture to become a successful Web 2.0 marketer.
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Just because you finally have a website, does not mean that you will automatically get those online sales. You will do well to remember these five key points when starting an online business.
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While discussing the fundamentals of delegation, running meetings, “motivating” employees and public speaking may be OK for newly minted supervisors, it’s really inadequate for the majority of professionals who rely on executive management training to survive in their leadership positions.
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I'll tell you right now that you'll never get it all done. Your inbox will always have e-mails, you'll always have dirty clothes to wash and your nightstand will always contain unread books.
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While it's still pretty much the norm for American workers to mold their lives around their bosses' schedules, many small business owners are giving employees flexible work hours, allowing them to take part in outside activities such as grad school, charitable work or second jobs.
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I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want
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How to justify steep prices and set your company apart from the competition.
From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv
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Why spend hours digging the Web just to stay up-to-date when you can have the critical information you need to run your business delivered directly to your inbox through RSS feeds or some of the many e-newsletters out there? Most e-newsletters are offered through free subscriptions, but don't get too carried away as managing your inbox could quic
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Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive?
In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh
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A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%.
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A classic essay by Greg Gianforte about the virtues of bootstrapping and how it often yields better results than the "fund and burn" model of VC-backed startups.
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Affordable health insurance is one of the biggest challenges for small business. It's one reason talented employees stay at large companies. They and their families can't afford to NOT have it. It's not our fault we can't offer health insurance as an employee benefit. But, the insurance industry has priced it out of our reach. Here's some sol
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How small business owners are currently using social media, their concerns, and some valuable social media resources!
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Small-business exporters may face a problem in obtaining money from their lenders to buy or produce the goods or services to fulfill an export contract. They may not have the collateral to obtain sufficient working capital loans from their banks, particularly in times of tightened credit.
Enter the Export-Import Bank of the United States, the g
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