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How to use twitter, facebook, and other social media to market yourself, your products, and your company or brand.
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Another food franchise that was doomed from the beginning...
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There's no sure way for would-be franchisees to gauge their likely success with a potential franchise. But like bettors at a racetrack, they do have a tip sheet they can use for guidance.
It's the Small Business Administration's annual compilation of performance data on thousands of franchisee loans it has guaranteed.
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Andrew Chen writes his usual clear, concise and useful article. This time on 10 obvious strategies to ruthlessly acquire users. They're obvious. And that's why we need reminding. It's the obvious ones we forget. And Andrew does a nice job adding detail with each obvious strategy. Just in case you forgot.
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It is vital to ensure that your web site is ranked well in searches for your local area. Are you ranking well in the searches of your local area?
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Search engines are enhanced by having the most relevant results in their index. A clean site hierarchy and an easily understood navigation structure will benefit both usability and SEO.
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In my opinion, most sales teams are so focused on getting those sales that they don’t take the time to inspect their sales processes and determine where they might be losing a disproportionately large number of leads.
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We’re in the midst of a boom in devices that show where people are at any point in time. Global positioning systems are among the hottest consumer electronics devices ever and cellphones increasingly come with G.P.S. chips. All of these devices churn out data that says something about how people live.
Such data could redefine what we know abou
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Whenever someone asks my pastor about where to tithe - or who to tithe to - his answer is always the same: “Tithe where you’re fed.”
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It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town.
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Before you begin a social media campaign, here are some thoughts on creating a natural, authentic impression.
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Here are the fourteen absolutely indispensable power tools that should be in every sales rep’s bag of tricks:
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Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong?
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How to get your business' location listed in Google Maps so that it shows in Google's universal search results for local searches.
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How the weekly argument on American Chopper illustrates the real-world conflict between personality types at work - and how you can help eliminate the conflict.
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