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The goal of an SEO campaign is to achieve high rankings for keywords that will expose the site to its target market and help create new business. However, some web sites are easier for an SEO to work with than others. I've listed some scenarios that may have you scratching your head as how to best proceed. If you've ever had a client fall into t  More...
Before you start reading this, take a quick look at something very important: your own blog. What do you see when you glance at the Categories list? If you’re anything like most bloggers, it will include categories which: * You used a couple of years ago but don’t use any more * Have only one or two posts in * Have names that aren  More...
Before you start reading this, take a quick look at something very important: your own blog. What do you see when you glance at the Categories list? If you’re anything like most bloggers, it will include categories which: * You used a couple of years ago but don’t use any more * Have only one or two posts in * Have names that aren  More...
A powerful story of how entrepreneurs are dealing with today's economic credit problems.  More...
This short video shows a coaching session on cold calling. It moves quickly and covers a lot of ground, but the points that it makes are truly useful.  More...
An overwhelming majority of small business owners feel they've been left out in the dark in terms of having either U.S. presidential candidate address specific proposals that would assist them, a new survey shows.  More...
The best news about this whole trust business is that you can charge a premium for trust. Trust can be a fantastic investment into your business.  More...
While Congress fights over whether to pass the $700 billion Wall Street bailout bill, one small business group is hoping for a majority of "yahs" from legislators.  More...
It’s not the nicest thing to do. But for small-business owners who are having difficulty collecting receivables from their customers, especially in this tight business climate, this is an extreme option that just might work. They’re turning to a complaint-and-resolution Web site called Uradeadbeat.com, which seeks to make nonpaying customers or  More...
As a small business owner you may not always have the money to invest in the tools you really need. That's ok. You might actually be surprised to learn how just how many great low cost and even free tools there are to help you improve your online marketing. In this workshop, Matt McGee of Small Business Search Marketing walks attendees throug  More...
If you want your blog to become more than a hobby, you’ll need to take steps to improve your blog from at least five different perspectives. Here are thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog.  More...
Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials  More...
The strategies offered in “How to WOW”, the new book from Frances Cole Jones, come from a spectrum of modalities.  More...
The best news about this whole trust business is that you can charge a premium for trust. Trust can be a fantastic investment into your business.  More...