Aaronontheweb / Voted
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Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites.
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In my opinion, most sales teams are so focused on getting those sales that they don’t take the time to inspect their sales processes and determine where they might be losing a disproportionately large number of leads.
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It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town.
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Before you begin a social media campaign, here are some thoughts on creating a natural, authentic impression.
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Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines.
While there are abundant “how to” resources on SEO online, at conferences in books, newslette
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Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ...
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The market focus diagram is useful for quickly explaining who your target market is to members of your organization, investors, or potential partners. However, it’s really the process of creating the diagram which benefits small business owners and managers.
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Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts.
The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI.
This
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Portfolio.com's list of must-read blogs for CEOs and other chief executives. (If I met a CEO who read all of these, I'd be impressed.)
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If a potential employer uses a social networking site to check out a job candidate and then rejects that person based on what they see, he or she could be charged with discrimination.
According to Workforce.com, a site that helps HR reps stay current with all matters HR, employers who use the data available on social networking sites like Faceb
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Are they talking about your company? These Web sites allow your employees to rant about your company anonymously...online and in public.
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One blogger thinks small businesses should be wary of having too much Google in their operations.
Google Apps and AdSense as poor choices for small businesses? It's a surprising opinion to have, as Google made these services partially to address the SMB marketplace.
Yet Matt McGee suggested small businesses avoid those and a couple of othe
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Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment.
"My Kindle arrived last week, and, in a word, Amazon’s fulfillment stinks."
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So, you want to see your story on the front page of Digg.com do you? It’s possible, but it takes some hard work. That’s why you should be careful when trying to use social media news sites like Digg and Reddit as part of your marketing strategy.
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