chiefmartec / Upcoming
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Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable.
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What exactly is semantic advertising? This article describes 4 different kinds of advertising that take advantage of semantic web technology.
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3 suggestions for how advertising agencies can compete in a world of ad networks and technology platforms -- by shifting value to strategy and creative.
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Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO.
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