77Lab / Upcoming
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Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn’t help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promotin
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Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow.
No one knows which way Google’s stocks will be headed although we have witnessed a stock drop of 45%.
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Google just wants to have fun…despite the economic downturn.
The beta version of Adsense for Games is now available for the integration of video ads into online social games. The opportunities of reaching more customers and placing relevant ads to reach the right audiences are expanding to this new medium.
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YouTube Insight as we know, provides detailed statistics about the videos that you upload allowing you to see how often your videos are viewed in the different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time.
Today, YouTube Insight has gotten slightly better. And just as Google
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IKEA promotes its new campaign dubbed ‘Come into the Closet’ by welcoming users into their website which looks like a video but functions as an online catalogue at the same time.
The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with sur
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A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
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NYTimes.com is getting more social and is doing so by introducing a new service called TimesPeople, as an effort to enhance the reach of its content and expand its services to a broader audience.
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Apple just presented a line of colorful, revamped iPods at a San Francisco press event, featuring the iPod Nano which underwent the most changes, followed by the iPod Touch, with just a thinner cut to it and finally, iTunes’ new version revealing a key intelligence system called Genius which recommends what to buy based on the user’s playlists.
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An interesting study involving notable Fortune 500 companies brought about a singular discovery which revealed that a full third of the companies studied have deliberately purchased website domains with a slightly different intent to that of providing a positive image.
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Idée is the cool visual search company behind the infinite images and videos found online. You could even consider it the Google for images rather than words.Leading imaging firms such as Adobe Systems has used it as its video and image supplier. Idée has become quite popular and vastly used in the stock imagery industry
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The West Wing’s creator, Aaron Sorkin, thinks not.Today, the social network monster has surpassed its main competitor MySpace, which currently has 117.6 million visitors compared to Facebook’s 132.1 million unique visitors. It ranks 5th place amongst all websites in terms of world traffic.Given these facts, Sorkin had a good reason to come up with
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A new search tool to be launched by Google, Google Suggest, will be revealed throughout the course of the week. Such feature will offer real-time keyword suggestions every time you execute a search query, however, it is still under Google Labs for the final tweaking here and there.
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I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point.
Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details
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Worldwide statistics of social networking usage were recently released by comScore indicating the rate of growth by region of the world between 2007 and 2008. Before I show you the chart though, I want to highlight the fact that on a worldwide scale the use of social networks increased at a 25% rate compared to last year.
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News is, AOL launched a worldwide online campaign that runs through the step by step of what target advertising is, benefits it brings and opting out options. And what better way to represent it than with Mr. Penguin; he’s friendly, harmless, everyone loves penguins, plus, he loves anchovies.
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