alphalife / Published
- 8
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Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?
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- 12
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THE e-commerce bandwagon bypassed millions of carpenters, massage therapists, lawyers and other service providers, mostly because it is impossible to drop an appointment into a shopping cart without unleashing a scheduling nightmare.
Now that a set of Internet start-up companies has emerged to help solve this problem, though, small businesses c
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- 7
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Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.
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- 8
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Following declines in 2006, small-business hiring rose by 4.3 percent last year, even as labor costs went up, according to SurePayroll. Based on payroll data from more than 18,000 small businesses, salaries rose by 4.2 percent to an average $32,609, the Chicago-based payroll services firm reported.
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- 9
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One month before the President submits his 2009 budget request to Congress, Senators John Kerry (D-Mass.) and Olympia Snowe (R-Maine), Chairman and Ranking Member of the Committee on Small
Business and Entrepreneurship, urged the Bush Administration to support America's small businesses by increasing funding for the Small Business Administration
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- 5
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Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa
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- 6
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Forget Microsoft Office and Excel. Your next powerful business tool could be Facebook. Andy McAfee, a Harvard Business School professor and an expert on Web 2.0 technologies and their applications in business, argues that social networking software brings certain types of people together in a much more efficient (and potentially cheaper) way than
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- 9
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Organizations are demanding ever-higher performance from their workforces. People are trying to comply, but the usual method--putting in longer hours--has backfired. They're getting exhausted, disengaged, and sick. And they're defecting to healthier job environments. Longer days at the office don't work because time is a limited resource. But p
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- 6
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Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch’s Simultaneous M
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- 5
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Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc
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- 7
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A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit
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- 7
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More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp More...
Welcome e-mails were a good opp More...
- 5
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Format, the cover letter, the reply form, the premiums and/or freemiums … all key components of a direct mail package. But the most key component of
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- 6
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Maybe it's because Google and others have demonstrated there's money to be made at the local level through self-serve, but it seems as if there are
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