JohnH / Published
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The relationship between you and your overseas customer shouldn’t end when a sale is made.
If anything, it requires more attention.
Once you’ve completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we’ll talk about the kind of f
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- 17
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Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites.
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Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines.
While there are abundant “how to” resources on SEO online, at conferences in books, newslette
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- 8
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Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that’s sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don’t show it. For one reason or another, they’ve become inactive subscribers. It’s your job to figure out a way to
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We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering
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Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. It’s really not much different than planning a party.
You’re basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. Sounds like a party to me.
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Featured on the cover of this month's New York Enterprise Report, Leonard has grown his father's Norwalk, Conn.-based dairy farm into a four-chain supermarket that redefines the shopping experience.
Too bad you have to live in the Northeast to enjoy Stew Leonard's. What makes this place so unique is aside from its high-quality, uber-fresh fo
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The risk/reward ratio is higher with new hires at small companies. The cost of a mis-hire is considered to be, on average, 3-4 times their annual salary. The cost of mis-hire at a small company can exceed that and quickly reach … the entire company.
On the other hand, the reward from a great new hire at a small company can be…the entire company
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- 11
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Here are the fourteen absolutely indispensable power tools that should be in every sales rep’s bag of tricks:
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- 12
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One blogger thinks small businesses should be wary of having too much Google in their operations.
Google Apps and AdSense as poor choices for small businesses? It's a surprising opinion to have, as Google made these services partially to address the SMB marketplace.
Yet Matt McGee suggested small businesses avoid those and a couple of othe
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- 8
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More than 50% of images in promotional emails are routinely blocked by email and webmail programs, but many marketers are still sending image-based emails that do not render well as text-only.
Most retail email marketers (57%) send largely image-based emails, even though they have higher spam scores (and so are more likely to be blocked by spam
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- 10
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Although HR departments should be aware of questions that are illegal to ask prospective employees, some hiring managers aren’t so savvy. Many illegal questions are easy for just about anyone with elementary social graces to avoid, but others might surprise you.
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- 14
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A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt.
Here are 9 1/2 ways how to get your customers
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- 12
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MicroMentor, which has made nearly 700 mentor matches since it started in 2001, is one of a growing number of Web sites that allow prospective mentors and protégés to easily find each other. Usually, each party creates a profile detailing his or her mentoring needs or expertise that can be viewed by others. Once a match is made, the mentoring can
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