ILuvMktg / Published
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Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers’ faces to gather reliable viewing data for digital displays and screens.
The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill
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One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys.
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- 10
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We search marketers can learn a lot from the direct mail wizards.
Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass.
Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim.
If you don't know these names, you should.
They're the guys who invented direct respo
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- 10
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For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?”
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Time Magazine's online edition claims customer service is going away. If we are to believe a recent article in Time, before long we'll be self-servicing ourselves in every way imaginable from grocery checkout, to hospital check-in, from computer trouble shooting to phone bill and credit-card problem resolution.
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Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e
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- 7
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This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis.
Here's bizSugar link to part one: http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/
The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product,
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Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog. On his first attempt, he generated little traffic and few business leads.
(registration re
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Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.
Advertising inserts are still influential when it comes to making purchasing dec More...
Advertising inserts are still influential when it comes to making purchasing dec More...
- 8
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Consumers expect to find what they're looking for quickly — particularly when looking online. As a result, providing relevant search results is imperative for the success of any business on the Web. When customers can't find an item, they'll assume you don't stock it — even when there's a chance they just used a search term that you hadn't t
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Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.
Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what More...
Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what More...
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How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?
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