ArmadaIG / Published
- 7
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Entrepreneurs are always griping about dealing with too much government regulation. Is there any way to ease the frustration?
Yes--by calling on the very government giving you headaches in the first place.
Don't believe it? Back in 1996, Congress passed the Small Business Regulatory Enforcement Act, which aimed to ease small businesses' r
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- 6
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The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet ent
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- 12
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Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts.
The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI.
This
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- 8
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In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move.
It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try
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- 11
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Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process.
The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price
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- 10
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Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
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- 8
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Loan fraud has been a long-standing, widespread problem within the Small Business Administration and has cost taxpayers literally hundreds of millions of dollars. But when a senior executive of Business Loan Express engineered a particularly brazen $76 million loan scam early last year, it was widely thought the SBA had finally learned its lesson.
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- 9
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Where did you learn your real life, business, and investing lessons?
If you’re anything like me then they probably came out of the mistakes you’ve made. Sure, the times you got everything right taught you something, but our successes also tempt us into static patterns or rigid solutions. Rarely do they lead to the truly profound insights.
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- 11
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One of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, but they often fail to focus on getting good q
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- 12
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Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer.
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- 14
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No matter how passionately you believe in your business, you've got to make the numbers work before you can turn your dream into the reality of a large and profitable company. While nobody has a crystal ball that can predict the future, a good financial model will help you understand the key elements that make your business tick and help you avoi
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- 9
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Everybody is a customer. That includes you. No matter how much or how little shopping you do, you must be doing some, and giving somebody your business.
Try this: Every time you deal with a business, whether it be doing some grocery shopping at the Super Wal-Mart, ordering a necklace online, or simply depositing some money into your checking a
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- 7
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Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a TNS Retail Forward study.
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- 9
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While most financial-services firms are floundering, those that specialize in so-called merchant cash advances are thriving. That's a mixed blessing for small business owners who increasingly are turning to these sources for quick cash: Their money can come with a high price tag.
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