77Lab / Published
- 8
- vote
Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers
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- 6
- vote
Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
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- 6
- vote
It is very clear the world is traversing a brutal economic downfall which has led to some of the biggest bank failures in history. Global corporations are slashing spending significantly across all departments and releasing personnel in response to the deteriorating economic conditions.Presumably, when we hear the word recession, we immediately th
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- 6
- vote
Google's Universal Search is based on a “model that will offer users a more integrated and comprehensive way to search for and view information online”. Explained in simple words Google is trying to provide users what they are looking for not just by focusing on website content but by including results from different data sources that could brief
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- 7
- vote
Owning a TV channel was out of reach for the vast majority of people, except for Silvio Berlusconi- likes. However, the internet today enables you to become a TV mogul easily and at no cost. Over the last two years, several online live broadcasting tools have appeared and have triggered the creation of thousands of channels by internet users.
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- 8
- vote
Google Chrome is the Big G’s new open source web browser that should be reachable at http://www.google.com/chrome, however, it doesn’t seem to have gone live yet.It is designed to be faster and more practical for users. It claims among other features to offer improved speed and responsiveness together with a more powerful JavaScript engine adaptab
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- 6
- vote
With the explosive growth of mobile internet usage and if you’re a website host yourself, it would be pretty smart for your brand to have mobile presence as well.UBIK.com is a recently launched, free-to-use service which allows anyone to create their own site in just a few easy steps without the need to insert complicated codes. The service is ent
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- 8
- vote
Gatorade, Absolut, Levi’s, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they’re off virally spreading in YouTube’s powerful universe.
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- 8
- vote
It’s free. Easy to use. Adaptable in all browsers. Be who you want to be, how you want to be, where you want to be…Google’s new, 3D social reality, Lively has arrived, and it’s already sending Second Life down to the pit.
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- 12
- vote
Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving you the estimate number of visitors over
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- 6
- vote
The reason why LinkedIn is now a protagonist is because regardless of its ugly looks, unlike Facebook and MySpace which are utterly colorful, user friendly and ‘fun’ interactive, LinkedIn, with over 23 million users, is about to attain a valuation of more than $1 billion.
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