morecowbell / Submitted
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Nearly 90 percent of discrimination charges are discharge-related. The reasons are obvious: Terminations cause hard feelings, create economic need, and destroy feelings of loyalty, says today’s expert. What can HR do?
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Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior.
Try some of these strategies and see what they do for your business.
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Let’s talk about fixing duplicate content on your web site. The search engines, mainly Google, do not want to index duplicate web pages on your web site: it takes up room in their database and slows down their indexing and crawling.
What really is duplicate content? In your mind? In Search Engines’ minds? Google takes a scientific approach to
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Google's $3.1 billion investment in DoubleClick may finally be paying off: the company has announced it is using DoubleClick's technology to improve AdSense.
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Many companies still don't take advantage of SEO. There are many, however, that issue press releases on a regular basis. What they don't understand is that press releases can be part of your SEO efforts, and can be used to gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain.
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Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer.
The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a
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We’re in the midst of a boom in devices that show where people are at any point in time. Global positioning systems are among the hottest consumer electronics devices ever and cellphones increasingly come with G.P.S. chips. All of these devices churn out data that says something about how people live.
Such data could redefine what we know abou
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The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business.
The results of an Ipsos-Reid poll in March, 2008, should scare you. It found "a majority (59%) of small to medium-sized business owners have identified
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Businesses are big winners in the economic stimulus package signed into law earlier this year. They may not be getting rebate checks, but they are getting showered with $45 billion in tax breaks designed to spur them on to purchase more equipment, cars and other assets sooner rather than later.
Congress boosted the limit on first-year expensin
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The PubMatic AdPrice Index indicates that the economic slowdown in the U.S. has led to a 23% drop in overall monetization for the online advertising industry.
Large Web sites fared the worst while small Web sites managed to maintain their monetization rates, PubMatic said, adding that eCPMs for Web sites with more than 100 million page views p
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Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30
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Posted by
morecowbell
129 days ago
(http://www.emarketingandcommerce.com)
Category: Online Marketing |
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Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa.
The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin
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If there is one thing that separates the self-employed from those employed by others, it is their preoccupation with health insurance.
Many entrepreneurs seem to find health insurance after doing a lot of research, though they generally pay more than they think they should. Some who are in good health bet on remaining that way and forgo health
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