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Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert. Here’s a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo  More...
The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix.  More...
Online ad revenue climbed to $21.2 billion last year, marking a 26% increase from 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers reported today. The IAB’s report wasn’t the only current indication that online media is still thriving. CBS today said it plans to acquire CNet for $1.8 billion cash, marking one of the largest m  More...
The letters in the word "marketing" can be used to make 42 different words -- with the word "me" being the smallest of them. I don't know what it means...but can you find any additional words in "marketing?"  More...
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over… well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time?  More...
Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi  More...
New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added...  More...
This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes.  More...
Site maps -- 2 side to the coin: Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords. Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research. Read more i  More...
Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days. This article is an excellent description of the attraction of the Twitter experience.  More...
HubPages.com and Squidoo.com was both interesting community blog-like sites. "How to Help Your Business Profit During a Recession" is a first attempt at creating a useful HubPages resourse.  More...
Jeff Bezos recently highlighted, Animoto, a great self-service video creation site. As a former TV commercial director and still photographer I can relate to what Jeff is saying -- in the old days it took dozens of hours in an expensive post-production studio to create even the simplest video from collections of stills. Animoto can do it in a  More...
Incorporating mis-spelled words into your keyword optimization is a smart and free online marketing tactic - especially in a slump marketing strategy. How much do you worry about misspellings when you are searching on Google? My guess is "Not much." -- and you aren't alone -- especially since Google added the "Did you mean:" red questi  More...