JuliePower / Submitted
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How not to start a viral marketing campaign.
This condom company's press release should've carried this warning: "Please wear a condom on your head before watching these videos. Our condoms are guaranteed to protect you from 99.9% of jokes and 89% of unwanted innuendos while reducing your impulse to pass on this viral video by 79%. "
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Why do so many business Web sites treat prospects like heartless, humorless robots? Is it true business buyers leave their emotions at home when they come to work? This could be one reason why prospects read so little on most Web sites and leave so quickly.
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This industrial company’s business buyers keep asking for more videos. Do they feature Angelina Jolie? No. The star is solder paste. (Go figure.) Buyers are begging to see more videos (aka ads).
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It is a great pity you can't bottle zappos' marketing secrets ... Here are some more insights into why this company keeps winning and growing.
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A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember.
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20 top sites worth visiting if you are interested in online marketing or Web design.
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Case study on how to create an online community to spread word of mouth about your products.
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Get your folk to come to work in their underwear? That would work in the United States (NOT).
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Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money!
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Some good tips on allaying prospects fears online in this great interview by expert on search engine marketing for small business, Matt McGee.
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