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Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer’s decision to choose you over your competitors.
Here are four ways you can monitor your brand onli
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Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now.
A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining p
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Guy Kawasaki offers a guide to taking advantage of free buzz from bloggers. Start by making sure you mind your manners and follow the code of conduct.
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The author explores stress, burnout and managing one's energy, along with a powerful idea for getting out of your funk.
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Many X'ers are not thrilled with corporate life. They tend not to trust institutions in general and deeply resent the Boomers' confident assumptions that they will be motivated by the same things that Boomers have long cared about. Many plan to leave corporate life "soon" — to start entrepreneurial ventures or work for smaller companies.
W
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A new industry promises to help counter negative search results on the Web. Hiring one of these fixers may make nasty comments go away.
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Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do?
One solution is "goodwill messaging." Simply put, goodwil
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Scammers are taking advantage of the credit crunch to entice small business owners with fake loans. Here's how to identify the warning signs.
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Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do create a good case study?
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Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
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How you can borrow from the British politician's speaking skills to lift the spirits of managers, employees, and customers worried about today's economy.
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By providing small businesses with incubators, Israeli industrialist Stef Wertheimer hopes to give Israelis and Arabs economic opportunities that will lead to peace.
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The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read.
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You'd think that the ubiquitous Starbucks coffee chain would have been the death knell for the Bean Bag, a mom-and-pop coffee shop in Bethesda. If anything, Starbucks put more kick in the caffeine purveyor, which is celebrating its 30th year in business.
"It's the best thing that happened to us," said owner Mitchell Wool, whose parents fou More...
"It's the best thing that happened to us," said owner Mitchell Wool, whose parents fou More...
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