77Lab / Submitted
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On Friday Google launched ‘SearchWiki’, a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results.
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Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers
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Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
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Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn’t help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promotin
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Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow.
No one knows which way Google’s stocks will be headed although we have witnessed a stock drop of 45%.
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It is very clear the world is traversing a brutal economic downfall which has led to some of the biggest bank failures in history. Global corporations are slashing spending significantly across all departments and releasing personnel in response to the deteriorating economic conditions.Presumably, when we hear the word recession, we immediately th
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Google just wants to have fun…despite the economic downturn.
The beta version of Adsense for Games is now available for the integration of video ads into online social games. The opportunities of reaching more customers and placing relevant ads to reach the right audiences are expanding to this new medium.
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YouTube Insight as we know, provides detailed statistics about the videos that you upload allowing you to see how often your videos are viewed in the different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time.
Today, YouTube Insight has gotten slightly better. And just as Google
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IKEA promotes its new campaign dubbed ‘Come into the Closet’ by welcoming users into their website which looks like a video but functions as an online catalogue at the same time.
The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with sur
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A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
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NYTimes.com is getting more social and is doing so by introducing a new service called TimesPeople, as an effort to enhance the reach of its content and expand its services to a broader audience.
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Apple just presented a line of colorful, revamped iPods at a San Francisco press event, featuring the iPod Nano which underwent the most changes, followed by the iPod Touch, with just a thinner cut to it and finally, iTunes’ new version revealing a key intelligence system called Genius which recommends what to buy based on the user’s playlists.
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An interesting study involving notable Fortune 500 companies brought about a singular discovery which revealed that a full third of the companies studied have deliberately purchased website domains with a slightly different intent to that of providing a positive image.
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Google's Universal Search is based on a “model that will offer users a more integrated and comprehensive way to search for and view information online”. Explained in simple words Google is trying to provide users what they are looking for not just by focusing on website content but by including results from different data sources that could brief
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Owning a TV channel was out of reach for the vast majority of people, except for Silvio Berlusconi- likes. However, the internet today enables you to become a TV mogul easily and at no cost. Over the last two years, several online live broadcasting tools have appeared and have triggered the creation of thousands of channels by internet users.
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