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Some companies collaborate better than others. Find out why, and discover different ways to focus externally for collaborative opportunities.
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Here’s the secret, and whisper it to all your sales and marketing folks, to all your service people, to anyone whose work will somehow touch and impact the customer’s experience:
As customers, we are absolute suckers for authenticity.
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When initiating change, lots of attention is given to "the masses." It's assumed that the "best and the brightest" will embrace and lead large scale change. The research here shows that such conventional wisdom is neither conventional nor wise.
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Watch as Robert Kiyosaki and his advisors give their predictions for 2008. Part three of 4.
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From the Page: "Mr. Ranjbin, who said that amateur reviews can hurt his business, said some had misquoted him or called his employees names, but that Yelp had refused to take these comments down. Yelp rarely removes reviews, even when advertisers complain, preferring to let the crowd have its say."
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It is a great pity you can't bottle zappos' marketing secrets ... Here are some more insights into why this company keeps winning and growing.
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Get your folk to come to work in their underwear? That would work in the United States (NOT).
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Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal.
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Want to know the secret to email follow up?
TWO WORDS: Subject line.
Because that’s the only thing customers see.
Because that’s the only thing customers have the time to read.
Because that’s the only thing customers will use to decide whether or not to open it.
Because that’s the only way you can immediately differentiate yourself in the
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Rapping about creating a search engine friendly website, Poetic Prophet has certainly created his own niche. And while you could say this is a rapping spoof, he's actually pretty good. Not only is this entertaining, but listen closely and you might actually learn something.
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When we talk about marketing on the web, we’re talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market’s interests/needs.
It’s not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand
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As promised, we took 100 submissions and turned them into a downloadable PDF document.
It’s 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.
It’s all been packaged up tidily into a document for you to save, give to clients, print, post on your web
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Some of last year's direst predictions about the economy are now coming true. Here's what you need to know about what comes next.
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A new study shows that Mac users feel superior to those who use a PC in just about everything. Their purchases, preferences and habits are different, too.
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Business networking Web sites, or more generally, "social networking" sites with a business bent, are exploding across the Internet. If you've resisted the temptation to join or participate in any of these online communities thinking them frivolous, it may be time to reconsider.
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