louienews / Commented
Partnership is a powerful place to sell from. You can only be in that position if your prospect sees you as such. The best way to achieve this is by understanding what the key business objectives are and only presenting solutions that can support them. This blog will give an example on how to accomplish this during an interview.
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If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State’s Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?”
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Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables her to stay home with her 6-month-old daughter Julia, who has a brain tumor. The Pennsylvania Secretary of State’s reason: Mary Jo does not have an auctioneer’s license. Having sold 10,000 ite
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Email is awfully invasive, no way around it these days, but it’s also awfully effective for all types of communication and response. One of the ways that I’ve found to get a little bit of control over the beast, while also making sure that my responses are well crafted, is to pre-write email responses to many of the common requests I receive. The
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