iandenny / Commented


After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit  More...
biz Sugar founder talks about why he launched the site and his tips for entrepreneurs.  More...
Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable.  More...
Microsoft this week unveiled Microsoft Online Services for companies of all sizes. Previously, and somewhat incongruously, MOS had been available only to companies with 5,000 employees or more. Now, it's out there for the audience that seems most likely to crave it, SMBs.

MOS consists mostly of hosted versions of Exchange and SharePoint serve  More...
When you think of a hook, it is to grab the client’s attention long enough for the sales process to begin between the buyer and seller.
Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold.  More...
There are more than 26 million small companies in America, most of which employ fewer than 20 people. Baby boomers—the oldest 3.2 million of whom are celebrating their 62nd birthdays this year—run a significant proportion of these companies and just might be ready for a little leisure time. But the process of retiring isn't nearly as easy for the  More...
People often use the phrase “born entrepreneurs” when referring to people who seem to have something that makes them innately entrepreneurial. Most of this discussion is casual and doesn’t really consider whether some people are, literally, born with a genetic make-up that makes them more likely than other people to start businesses. But recently,  More...
This is a wonderful review of bizSugar by Terra Andersen at BetterForBusiness.com. If you haven't had the chance yet, check out her site. She's got some great articles and often finds unique angles on business that aren't covered by other writers. Quote from review: "this concept was MUCH NEEDED in the business world. I am beyond happy that  More...
A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests.  More...
Some people believe that earning the most money will make them incredibly happy. What they probably don't know is that being incredibly happy may not earn them the most money. A new study finds that when it comes to financial success, you're better off being a moderately happy person rather than someone who's chronically ecstatic.  More...
While there is no single element or component that accounts for a mailing’s long-term chances, analysis of long-term controls received by the Who’s Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an  More...