dobbie / Commented
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Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment.
"My Kindle arrived last week, and, in a word, Amazon’s fulfillment stinks."
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In the last 30 days, lenders have sent several hundred thousand letters advising borrowers that their home equity lines of credit are frozen. Small-business owners who use home equity lines to bridge cash-flow gaps throughout the year are also being stricken by these curbs.
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When we talk about marketing on the web, we’re talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market’s interests/needs.
It’s not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand
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Somewhat of a parody on the lives of entrepreneurs, and how they are forced to stretch the truth to get the critical things they need to survive.
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After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. More...
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. More...
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I figured it was about time I let you know how you can get your humble little blog Digg frontpaged without breaking any rules or using any blackhat/spammy methods!
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Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas....
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Mitch Anderson was an electronic engineer who started an online computer parts company, LaptopsForLess.com, which filled a cataloging niche that his large corporate competitors were unable to fill. The ingenuity of his business enabled Anderson to sell his company and retire at the age of 37, when he launched a new career in filmmaking and DVD dis
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If you're trying to build inbound links for your website, you've probably heard that you'll get no link love from commenting on sites that are using the 'nofollow' tag. However, is this really the case? Social media expert, Michelle MacPhearson, did her own little test on this bit of online wisdom and discovered surprising results.
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From the page: "The U.S. economy is in better shape than the pundits, polls and press say it is. I don’t believe America is in a recession now. I don’t think one is coming. After eight months of anxiety and stock market turbulence, if the bad event hasn’t happened by now, I doubt it will happen at all."
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A House Small Business Committee hearing was called this week to examine a trend that is alarming small businesses across the country. A growing number of states are imposing so-called "business activity" taxes on companies that have a connection, or "nexus," with the state. A nexus can exist, even though a business has no employees or physica
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According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work.
She explains that her opinions are backed by Martha Barletta's book,
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