alphalife / Commented
Here's an outdoor campaign that broke all the rules in all of the right ways.
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Standard reference check questions have become so rote that I can rattle them off half-asleep. How long did the candidate work with you? What were the candidate’s strengths and weaknesses? Was he a team player?
Try these 8 questions and see what kinds of answers you get:
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You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?"
Jill also mentions that Google may strip off any link juice if it can figure out
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Site maps -- 2 side to the coin:
Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords.
Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research.
Read more i
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A great interview with former LucasArts (Star Wars) CEO about how to search for balance in the challenging life of the entrepreneur.
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A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing.
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Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads.
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20 years ago, the median price for a home in the United States was $112,500.00. Today, that kind of money might get you a super-car, but not the average home. $251,000.00 is what you would need today to buy an average home, on an average street, in an average neighborhood; no super-car included.
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Michael Port video (author of Book Yourself Solid) from small business marketing seminar - funny, relevant and easy to understand small business marketing and how to talk about what you do.
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The editors at Marketing Prowess are issuing an alert. If you aren’t using or currently exploring ways to utilize online video in your marketing efforts then you are at risk. You are at risk of loosing market share, site traffic, and search engine ranking position.
According to a BurstMedia survey, 7 out of 10 adult internet users viewed online
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Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables her to stay home with her 6-month-old daughter Julia, who has a brain tumor. The Pennsylvania Secretary of State’s reason: Mary Jo does not have an auctioneer’s license. Having sold 10,000 ite
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IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprie
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Organizations are demanding ever-higher performance from their workforces. People are trying to comply, but the usual method--putting in longer hours--has backfired. They're getting exhausted, disengaged, and sick. And they're defecting to healthier job environments. Longer days at the office don't work because time is a limited resource. But p
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