Shelly / Commented


This pioneering Babson study examines whether writing a business plan before launching a new venture affects the company's subsequent performance. Interestingly, the analysis revealed that there was no difference between the performance of new businesses launched with or without written business plans. Unless a would-be entrepreneur needs to rais  More...
Securing your smaller business' data is critical to its survival. But how do you secure your network if it's been hacked? More important, how can you tell if you've been hacked? Jimmy Ray has all the answers  More...
As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr  More...
If it seems like more people are flirting around the water cooler at your office these days, it may not be your imagination. Four out of 10 U.S. workers admit to being involved with another colleague at some point. But within a small business the possibility of increased tension and drama because of a tryst intensifies.

One of the problems for  More...
People, products and companies today all have two brands - online and off. The problem with this is that the online brand may or may not sync with their offline marketing messages. User generated media, blogs and discussion forums have changed the flow of information about your company forever. Here are some sites that can help you out.  More...
I explain how I am making MORE money in a down economy, and how I use small disadvantages of other businesses to MY advantage. Sound Mean? It's not! I promise! After all, it's really all about MAKING MONEY, right??  More...