Fenessy / Commented


Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces. So nearly half of the time, e-mail marketers' messages don't get through. But there are way  More...
Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. It’s really not much different than planning a party. You’re basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. Sounds like a party to me.  More...
Business author Charles H. Green makes the radical suggestion that companies should hook up their own employees with recruiters -- to increase employee engagement and retention. Counter-intuitive and brilliant stuff.  More...
This is a very true, and very funny depection of what the customer wants, and usually ends up getting. Don't let this happen in YOUR business! Enjoy!  More...
One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud.  More...
Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don’t let your website languish wit  More...
This is a neat little tool I found that analyzes your clients using the 80/20 principle. The way it works is that you put in your clients, answer some questions about them and then it lines up the data into tables, showing you where the results are coming from so you can compare and contrast them. The more clients you add, the better it works.  More...
Professional Services Guru David Maister has made an offer on his website to give a free copy of his book, Strategy and the Fat Smoker, to a senior executive or managing partner of your firm. Do it quickly. The offer is only good for the first 100 eligible senior executives or firm managing partners.  More...
Snocap CEO Rusty Rueff gives an inspiring talk about why entrepreneurs have to do what they do.  More...
Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here's why  More...
People often use the phrase “born entrepreneurs” when referring to people who seem to have something that makes them innately entrepreneurial. Most of this discussion is casual and doesn’t really consider whether some people are, literally, born with a genetic make-up that makes them more likely than other people to start businesses. But recently,  More...
Learn all the basics of search engine optimization from guru Aaron Wall.  More...