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Your consumers are going mobile, and to chase them down you need to implement strategies that make it easy for them to access your website on their mobile devices, as well as ensuring that your website CTAs are large and distinct, and that you optimize your website content to engage mobile users wi Read More

Financial marketing strategies must focus on content that provides basic information to consumers in a clear, easy-to-read way, and content that explains how financial products and services will benefit their lives now and in the future. Read More

Gamification is a marketing strategy that focuses on providing a fun and entertaining user experience. This is achieved through contests, games, and free giveaways that are all tied to some kind of them that your company is trying to promote. Gamification forces users to interact and engage with a Read More

One of the biggest social media marketing sins is businesses that take a scattershot approach by creating content that doesn’t match their audience. Solve this problem by conducting market research to identify core consumers, and then create social media content that will attract and convert that g Read More

If you’re renting apartments, you have to embrace new strategies to attract qualified renters, including showcasing your properties with 360-degree panoramic virtual tours, using traditional signage such as billboards and digital signs, and offering generous tenant referral programs to identify hig Read More

If you’ve received different search results on different browsers, that’s because factors such as previous searches with similar keywords, previous links that you’ve clicked on and the type of device you are using (Android vs. iPhone for example) all influence the search results that are generated Read More

Drones can help real estate agents showcase properties in a manner that is exciting, clear and comprehensive. From aerial shots of an entire neighborhood, to dazzling virtual tours of the interior of a property, a drone offers prospective buyers a dynamic and immersive visual experience that won’t Read More

Real estate agents must embrace visual marketing such as virtual tours that take viewers through every nook and cranny of a property, video tutorials that provide valuable tips about buying homes, and live video sessions in which viewers can ask questions, obtain information on specific properties Read More

Donald Trump has branded himself like no other president in history. And you can follow his lead by ensuring that your message is consistent, that you deliver your message in clear, simple terms that is easy for consumers to understand, and that you embrace the power of social media to generate deb Read More

Geo-targeting is a strategy that helps businesses identify a specific geographic radius where their customers and prospects live. It is valuable in helping you target ads in a meaningful way, because you have very detailed information about your consumers, which helps you create effective, engaging Read More