Smaller online ads may be more effective than larger counterparts, a new study by Dynamic Logic found.
The study shows that ad shape and placement may be more important than size. Half banners, at 234 x 60, and 180 x 150 rectangles were shown to be more effective than ads that frame the page, like high-profile leaderboards and skyscrapers. It i
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These stories submitted by SuzyQ will be featured BizSugar's homepage
Small Ads More Effective than 'Framing' Ads
Posted by suzyQ under Online MarketingFrom http://www.marketingvox.com 5358 days ago
Donald Trump's Negotiation Mind Games
Posted by suzyQ under SalesFrom http://blogs.bnet.com 5455 days ago
A great article about what it's like to negotiate with Donal Trump and how you can apply this guy's lessons when negotiating with others.
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How to Use Trade Shows to Sell
Posted by suzyQ under MarketingFrom http://blogs.bnet.com 5585 days ago
Last November, Geoffrey James asked “Are Trade Show Leads Worth It?“ Almost two-thirds who responded to the poll said “NO”.
Does this mean that you shouldn't go to trade shows? Absolutely not! But it does mean that you shouldn't use them for lead generation.
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