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Some 24% of marketers say they don't use any tools to manage their email campaigns, according to a recently-released Marketo study. Read More
Marketing automation has revolutionized the way B2B organizations manage their leads. Not only has it provided marketers with effective and innovative ways to conduct campaigns and manage leads, it has given firms access to invaluable insight into daily marketing operations.
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A SimplyCast co-op student has used the SimplyCast 360 Customer Flow Communication platform to create a bus time information text message program. Read More
Lead scoring allows marketing and sales to agree on not just the definition of a qualified lead, but the appropriate next steps for any qualified lead in the pi Read More
Want to read about how SimplyCast raised its first capital and learn how we developed our customer flow communication platform? Sign up for a free account. Read More
To discover how to create and market a software product without writing a single line of code, I interview Spencer Haws of Nichepursuits.com in this episode of the Bright Ideas Podcast. Read More
As someone in marketing, odds are good that you have a LinkedIn account. But are you using LinkedIn to promote yourself and your business? Read More
Want to read about the struggles of SimplyCast as a startup and learn how we developed our customer flow communication platform? Read More
White label the SimplyCast platform in order to increase your customer retention and satisfaction and also increase your revenue. It is a turn key solution. Read More
Short codes are an immediate, engaging way to connect with your customers. A short code is the perfect addition to your next text message campaign, to make it easy for customers to interact.

So, you’re wondering, how could I use a short code for my business? Let’s look at some examples. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Emory Rowland @emoryrowland Provides Lift for Good Guys

Emory Rowland has been helping David face Goliath for some time now. It all started back in 1997, when Rowland launched … More
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