BizSugar.com › User › shanegibson › Upcoming

Dear Big Brand, You say you want to use social media to engage, grow your business and build community. You say you care… BUT WE DON’T BELIEVE YOU. Why...? Read More

Today’s social media podcast (direct download here) and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers:

Have a Read More

Today's podcast answers the question Should you let your sales team publish content using social media? I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here's a brief summary of what is covered: 5 reasons why you should not let y Read More

Today's podcast is about the importance of a social media calendar for individuals and organizations. I have also provides a social media calendar template that Jay Levinson and I developed for Guerrilla Social Media Marketing. Have a listen, download the sample social media calendar and then let m Read More

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?”

I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me:

“Social med Read More

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I Read More

#1 Keep giving and contributing more than the competition. Pay back will be huge.
#2 Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand.
#3 Before permission to market comes permission to connect. There’s a lot of trust building in between.
#4 Make it easy for people to find you. While you’re out looking for business there is an entire market looking for you.
#5 “It’s not about B2B or B2C it’s about person to person marketing in social media” – @jeffbooth.
#6...... Read More

Enough. With the advent of Twitter there’s the follow Friday or #followfriday or #ff. People post lists of people they endorse or want to thank for their impact on them via Twitter. It may be the trend du jour but I feel for us hyper wired social media and web geeks People Friday is a much greater cause. We spend so much time behind our monitors or squinting at our iPhones and Blackberry’s that we have forgotten the purpose; PEOPLE. Instead of posting on Twitter how much you like someone and why everyone else should follow them online — why not meet them in person or pick up the phone and let them know how much you appreciate their efforts. It’s great to promote and connect with a broad base of people and expand our network. Intimacy and trust however is built by deepening key relationships Read More

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing:

Guerrillas know that social media and social networks are bi-directional communications tools. Most of your competitors will be stingy with their real level of interaction and conversations with the marketplace. Chat more, contribute more, and listen more than your competitors. Read More

...The first step in positioning through social media is to get to know your audience intimately. Commonly referred to as social media monitoring tools, guerrilla intelligence tools allow you to sort through the millions of possible blog posts, Tweets, and videos honing in on relevant conversations by your target market. Once this target market has been identified, and their true needs, wants, co Read More