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Creating a customer persona can be a huge benefit to your marketing, sales, and product development efforts. But, how do you create a persona? In this article, I dive into what a persona is, why you should create one, the 10 key components of a good persona, and how to build one. Read More

Finding the best apps to improve your productivity can be challenging. My review will help you decide which apps to use in 2013 to increase your productivity and build your business faster. Read More

Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals.

Here are the 7 key components that should never be left out of any pitch. Read More

We recently tested the McAfee Secure badge against a badge we designed ourselves. Find out the surprising results of the test here. Read More

This week, the national average price for a gallon of gas hit $3.57 and rices are expected to reach $4 per gallon by April. Take our poll to let us know how the rising price of gas is impacting your business. Read More

Find out how a young entrepreneur turned a one-time fundraiser into a successful business that has been featured on the Rachael Ray show. Read More

Has Pinterest become part of your social media marketing mix yet? The new social network is exploding. Here are some tips to take advantage of it to grow your business. Read More