BizSugar.com › User › leizlborromeda › Upcoming

More importantly, though, by participating in the conversation, you still can't control it, but you can at least take the initiative, so you're not always reacting all the time, and where at least some of the conversation starts on your terms. And of course, participation lays out the framework for those conversational channels that you can use wh Read More

So inspiring that inspite of what the current situation is, a media company still get this kind of revenue from ad alone. Read More

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your a Read More

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More

The mantra of business this past year has been to reduce spending, cut staff and save money. One area to easily neglect during crisis management of during a recession is customer retention and loyalty. Read More

There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” — Malcolm Gladwell (Outliers) One thing we have found with working on social media campaigns Read More

While the recent Digg bans have caused much online controversy, little attention has been given to the larger issue affecting users of social sites, namely user rights. Read More

Being in transition is tough so advice is often offered with a spoonful of sugar. While well intentioned, however, I think that approach sends the wrong signal to those most in need of candor. Read More

One needs to go beyond reading and reflection in order to get the full benefits therefrom. Again, in the context of managing business and people, you need to immerse yourself on the experience itself. Otherwise, in my experience then, you will not lend credibility in what you teach. Read More

One of the most important aspects of managing your own business is managing its money. Your success and profitability hinges considerably on how you invest and spend money into your business. You should use money in the most productive and profitable way like a good servant. Read More