BizSugar.com › User › heatherdorso › Upcoming

In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso Read More

For an online business looking to offer a secure site to encourage consumer trust, the TRUSTe Privacy Service includes the custom SMB privacy policy as well as options to display the highly recognizable TRUSTe Verified Seal. Read More

Follow the The Most Influential Small Business thought leaders on Twitter Read More

You may be a small business, but chances are you collect some form of PII. Even small businesses are accountable for the safety of user PII, and thereby must take adequate measures to protect it. Lead Microsoft.com editor Monte Enbysk gathered TRUSTe's insight to help develop 6 privacy tips for small businesses: Read More

In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso Read More

A new Maine law, set to go into effect September 12th, will extend this requirement to include all minors less than 18 years of age and further prohibit the use of their personal information for marketing purposes, regardless of parental consent. It goes without saying that this creates unrealistic compliance burdens for online companies who would Read More

As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit -- well, off topic. However, if your business sells anything online, few things are more important than your online reputation. Read More

Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can lever Read More

As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit--well, off topic. However, if your business sells anything online, few things are more important than your online reputation. Read More