Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you well in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why...
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These stories submitted by Follis will be featured BizSugar's homepage
5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business.
Posted by follis under MarketingFrom http://smallbiztrends.com 4210 days ago
Want Great Marketing? Follow Apple's Example.
Posted by follis under MarketingFrom http://smallbiztrends.com 4250 days ago
This is for the business owners who still struggle with the idea of investing in high level, creative, marketing help. Apple makes the perfect case study. As a small business owner Steve Jobs understood that regardless of how great Apple’s products were, his business would fail if the marketing did
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Are You Getting Gold Medal Help?
Posted by follis under MarketingFrom http://smallbiztrends.com 4286 days ago
The qualities that it takes to be best in the Olympics -- dedication, talent, training, passion -- are the same qualities that it takes to be the best at anything. And, to be successful in today’s competitive business environment every business owner must seek out and get the help of those people –
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If You Don’t Have Google Credibility, You Don’t Have Credibility.
Posted by follis under Online MarketingFrom http://smallbiztrends.com 4405 days ago
In 2005, I coined the term “G-cred” for Google credibility. In 2009, Execunet reported that 86% of job recruiters relied on Internet searches to learn more about their job candidates. Today, that number is probably 96%. The point is: No one can afford bad “G-cred.”
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"10 Ways to Qualify Marketing Help" from John Follis.
Posted by follis under MarketingFrom http://www.smbtrendwire.com 4434 days ago
“Getting good marketing help is one of the biggest challenges facing small businesses today,” says Anita Campbell, CEO and publisher of Small Business Trends. In this interview marketing expert John Follis joins Anita to share his "10 Ways to Qualify Marketing Help."
John Follis is one of the fe Read More
John Follis is one of the fe Read More
3 More Ways to Qualify Marketing Help
Posted by follis under ManagementFrom http://smallbiztrends.com 4441 days ago
After getting tons of Shares, Tweets and great comments on my previous post: “3 Ways to Qualify Marketing Help,” I think it’s fair to say that this topic is an important one. So, with that in mind, I’m continuing the theme. Enjoy.
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”