How to build and maintain your brand equity on packaging and how to optimize your points of communication to sell more product. Using examples from Goldfish by Pepperidge Farm and Apple & Eve Fruitables.
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Brand Building and Messaging when Updating Packaging
Posted by emarketingfreak under Products and ServicesFrom http://emarketingfreak.com 4092 days ago
Determining the Right Trade Rate in a Product P&L
Posted by emarketingfreak under Products and ServicesFrom http://emarketingfreak.com 4100 days ago
A trade rate allows you to accrue a predefined percentage of your sales for a given product so that you can then spend against the trade that you accrued to then promote your products by offering either temporary price reductions (TPR) or everyday low prices (EDLP). I will show you how to determin
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Timing of Marketing – Always
Posted by emarketingfreak under MarketingFrom http://emarketingfreak.com 4318 days ago
Typically, traditional forms of marketing can be expensive on the grand scale. Print, billboard, radio, and TV can be very costly to get impressions up and consumers to your store or online shop. For small businesses, a marketing budget is
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Clorox, Price Discrimination, and Line Segmentation
Posted by emarketingfreak under MarketingFrom http://emarketingfreak.com 4323 days ago
Use price discrimination and Line segmentation to generate additional sales without impacting your existing brand, products, and sales. This article uses Clorox as an example.
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Going From Small to Big Business: What You Need to Know as a Manufacturer
Posted by emarketingfreak under SalesFrom http://emarketingfreak.com 4331 days ago
Growth occurs with incremental dollar sales and in order to achieve this, when holding everything constant, is through the two keys that I will show you.
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Service Industry: The Job is Not Done Once Complete
Posted by emarketingfreak under Products and ServicesFrom http://emarketingfreak.com 4340 days ago
As a service company that is a small business, there are things that you need to do before, during, and after a job is performed. Today, I want to talk what must be done after a job to ensure success.
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Quality Assurance and 3 Small Business Solutions to Improve Quality
Posted by emarketingfreak under Products and ServicesFrom http://emarketingfreak.com 4345 days ago
3 solutions that you can implement as a small business owner to ensure quality assurance if you do not have the money to invest in systems or additional labor, such as the large businesses do.
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Social Media Conversation Calendar for Better Planning
Posted by emarketingfreak under Social MediaFrom http://emarketingfreak.com 4352 days ago
Using a social media conversation calendar will allow your small business to refine its social media conversations and deliver on-going and compelling communications
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What Social Media Platforms Are Right For Your Small Business
Posted by emarketingfreak under Social MediaFrom http://emarketingfreak.com 4358 days ago
Not all Social Media platforms are right for your small business marketing strategy. Here are some things to consider in your small business social media marketing strategy so that you are using social media correctly.
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Burger King – Marketing Strategy
Posted by emarketingfreak under Products and ServicesFrom http://emarketingfreak.com 4365 days ago
Burger King is creating a good amount of marketing buzz. Here is what they are doing and how you can incorporate similar concepts into your small business marketing strategy.
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