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Google has rolled out several updates over the past month or so, including one targeting over-optimization. If search rankings are important to your site, here is what you need to know... Read More

You can build links that anyone can match... Or you can strategically attract links through content, design, relationships and integrity and transform the success of your website. Read More

A few weeks ago the Wall Street Journal announced changes coming to Google's search results. They described them as amongst the biggest in the company's history and could affect millions of websites that rely on Google rankings for traffic. What will these changes be and are they as important as bi Read More

Conversion tracking has a problem. Most solutions are using last touch tracking. When someone buys from your site, credit is given to the last referrer. Purchases don’t always come in a single visit and you'd like a picture of all the channels that contributed to a sale. Here is how to get it! Read More

My great big list of social media research. How big is it? Who uses it? How do marketers get the most of it? Read More

Google announced yesterday that webmasters can now import search query data from Webmaster Tools and view it directly in their Google Analytics reports.  Here is how. And it's pretty easy. Read More

Want to know how to do SEO easy? How to get 1,000s of one-way links to your site with only 20 minutes of time invested? Want to know how to cast a love spell? You can find all this advice on YouTube and it's about equally useful. Read More

What are your most valuable traffic sources? How would you go about figuring it out? What is last touch attribution and why can it be dangerous? What value has a repeat visit vs a new visit?
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Over at We Blog Better, Nick Stamoulis poses the question Does Your Company Really Need a Business Blog? He outlines 3 challenges that are real difficulties for small business. Do the advantages outweigh the problems? Read More

Keyword research is an all too often under-appreciated aspect of SEO. This post lists 6 common keyword research mistakes that are easy to make and could be holding back your SEO. Read More