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What is interesting in the two different white paper marketing environments (US and UK). White papers play in business-to-business lead generation but are different in the two different cultural markets. Read More

A new study suggests that people from different cultures read facial expressions differently. East Asian participants in the study focused mostly on the eyes, but those from the West scanned the whole face. In the research carried out by a team from Glasgow University, East Asian observers found it more difficult to distinguish some facial Read More