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The main target of Google's Panda update when it was first launched in early 2011 were web 2.0 "content farms". It's now over two years since Panda - which web 2.0's have survived and which have been penalised? Read More

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Squidoo, the web 2.0 platform founded by Seth Godin, has been slapped by Google. According to Quantcast they've gone from about a million hits a day at their peak to just over 300,000 hits a day. Find out why... Read More

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Most people do keyword research just once - before they write their article or set up their website. But the value of keywords changes over time - here's why... Read More

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Pinterest is now the third biggest social media site after Facebook and Twitter. However not all topics suit Pinterest - the usual politics, internet marketing and blogging topics do poorly there. So which topics do well on Pinterest? Read on to find out. Read More

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We start with recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You'll be able to quickly go from "omg what can I do!" to "omg what am I going to do with all the money and fame I'm earning!"
The approach I'm going to use is Read More

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One of the biggest areas of interest was about the webinars (or “scrapinars” as I call them) and how I use them to generate qualified traffic and subscribers. People wanted to know specifics like:
What’s the best webinar platform?
How do you choose a topic?
How do you promote your webinars?
How Read More

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When you offer multiple plans for a service, the cheapest plan’s customers tends to require the most support. Now at first this seems counter-intuitive. You’d expect the opposite: that the people who pay the most feel more entitled to support, and thus ask for more of it. So if the cheapest custome Read More

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SEER Interactive was not ranking for our own brand name We've been going the hard way, the right way, the way that would create long term rankings but today for 12 hours I was made a fool. Read More

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It's not a good idea to rely on just one form of monetisation for your blog. Here are some alternatives Read More

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Duane Forrestor, head of Bing's search team, writes about what it takes to rank well in Bing, and explains the basics of search engine optimisation for Bing Read More

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