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Have you learned the importance and value of being real, original and truthful with customers? Marketing used to be about acquisition and marketing the heck out of a brand... shoving offers and products Read More

In this article Dharmesh Shah, founder of Hubspot, offers 8 tips for how to price a software service. Some of them are obvious advice, such as the more differentiated you are, the more Read More

Chief Financial Officers are increasingly being looked upon as Chief Performance Officers. They have to come up with key indicators to measure the business's performance. "Traditionally, information technology simply involved gathering data .... Read More