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Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once an online marketing and engagement cornerstone.

But on what grounds?
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How can you tell if you’ve given everything you’ve got to your dream? Is it when your credit card is maxed and the cost no longer justifies the end goal? Or is it when the people who doubt you outnumber the ones who believe in you? Read More

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Newsjacking is the process by which you inject your ideas in order to generate media coverage for yourself or your business. But is it really a good content marketing tactic for your business? Read More

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Google's lates algorithmic update, Author Rank, is about to rock the SEO world. Learn why quality content just became your ticket to SER success. Read More

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Who's to blame for the proliferation of poor content on the web? Chances are, your company is a key contributor. Here's why your content stinks. Read More

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A therapist recently told me that I exhibit a very high level of self-awareness. That even though I might not be able to properly process certain emotions or understand my situation, I’m always very cognizant of the feelings I’m experiencing and can deduce whether or not I think they’re ok. Unfortu Read More

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The more you try to understand your mind the more involved your mind becomes. It's like trying to put a fire out with gasoline. Read More

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Building a business is always a huge risk. The unknowns are never-ending while the money… it’s just never there. You work long hours, forget about your friends, and lose your temper. You try and ignore the downside and push ahead in order to achieve your goals and push a product to market.
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Inklyo Ltd., CIK Marketing’s parent company, is hiring! We’re looking for top notch freelance graphic designers and writers who are looking to supplement their income with ongoing telecommute work. Read More

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Authenticity is the cornerstone of online trust. This is true for both individuals and brands. Master the ability to be authentic and the rest will just fall into place. Transparency, trustworthiness, credibility – their all side-effects of authentic behaviour. You see, people respond to, engage wi Read More

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