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Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
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What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

When cash is tight, marketing budgets suffer. That's why Forbes canvassed the entrepreneurial, consulting and academic ranks for go-to marketing techniques that even small businesses can afford. Here are but a few, and the estimated costs of each. Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

Smaller online ads may be more effective than larger counterparts, a new study by Dynamic Logic found. The study shows that ad shape and placement may be more important than size. Half banners, at 234 x 60, and 180 x 150 rectangles were shown to be more effective than ads that frame the page, like high-profile leaderboards and skyscrapers. It i Read More

Small businesses increasingly are tapping a new talent pool: the world. A new generation of online service marketplaces is giving small companies more opportunities than ever to find specialized expertise and affordable labor. Main Street businesses can shop a virtual international bazaar of freelancers to recruit computer programmers in Russia Read More

According to new research from Smith-Harmon, navigation bars in email communications are a key driver of clicks, sometimes more so than the email content itself. Read More

A great article about what it's like to negotiate with Donal Trump and how you can apply this guy's lessons when negotiating with others. Read More

New research has found that economic woes are causing consumers to change the way they spend their time, as well as their money. Social networking continues to play a big part in their lives and savvy businesses will be forging relationships now ready for when the economy recovers. Read More

Ask a dozen entrepreneurs why they started a business and you'll get a dozen different answers. Talking with others entrepreneurs about their experiences, insight, and perspective on business and life can be very informative and inspirational. I can't think of a better role model than Janice Bryant Howroyd, the founder and CEO of ACT 1 Perso Read More