Sbcmurphy submitted the following stories to BizSugar

All digital marketer's will eventually have to answer to the same question: How do I know this stuff is working? Track these 5 KPIs to prove ROI to your boss and make better marketing decisions. Read More

Are You Ignoring 97% of your Customers?

Are You Ignoring 97% of your Customers? Avatar Posted by sbcmurphy under Marketing
From 195 days ago
Made Hot by: deanuk on October 10, 2013 8:48 am
At any given time, only 3% of your target market is ready to buy your products. But what about the other 97%? Learn how to tap into this large group of potential buyers. Read More
This free marketing resume template beautifully blends form with function to get you noticed by hiring managers at your dream job. I used it to secure interviews with 80% of the hiring managers I sent it to. Read More

Why LinkedIn Sponsored Updates Are A Great Idea

Why LinkedIn Sponsored Updates Are A Great Idea Avatar Posted by sbcmurphy under Social Media
From 265 days ago
Made Hot by: centrifugePR on August 3, 2013 5:32 am
LinkedIn's new "Sponsored Updates" are similar to Facebook newsfeed ads, but should be much more successful due to laser focused targeting and a business friendly audience. Read More
In email marketing, getting someone to open your email is crucial. We are all overwhelmed with too many emails and cutting through the inbox clutter is crucial.

According to a new study by Alestra, you can radically improve the performance of your email marketing by using specific keywords in y Read More
Yelp's just announced that they will be launching an on-demand delivery and scheduling service through their platform. This transforms them from a research tool into a conversion source. But is this good news or bad news for local business? Read More
If you have been following, Yelp has been making some moves lately and it is all about revenue. Like many online marketing companies, Yelp is trying to get closer to transactions and direct revenue because the closer you get to the transaction the better to justify your cost. It’s much easier to ta Read More

4 Pro Tips to Overcome Writer's Block

4 Pro Tips to Overcome Writer's Block Avatar Posted by sbcmurphy under Online Marketing
From 300 days ago
Made Hot by: kingofcontent92 on June 22, 2013 9:02 am
Cat got your tongue? Professional writer Jess Fregni shares 4 incredible strategies to help you overcome writer's block and pump out more content for your business. Read More
Taking a cue from Twitter, Instagram and every other social media network out there, Facebook officially launched support for hashtags last week. This feature is highly welcomed by both marketers and users as it provides the ability to access public conversations with ease.
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In honor of Small Business Week 2013, running from June 16-22, LocalVox wants to give YOU the tools you need to grow your business. The following set of resources are available to you for free, and are part of the essential small business marketing toolbox that every small biz needs to succeed.
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Frederique Murphy: BizSugar Contributor of the Week

Frederique Murphy has wanted to have her own business since she was 11 years old. Back then she was given a … More
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