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The 3 phase business strategy by the Underpants Gnomes has to be one of the most ingenious plans created but it had its flaws. Here's what B2B Marketers can learn from the ineffectiveness of the Underpants Gnomes plan. Read More

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Building and maintaining a marketing database is a critical component of marketing and one that does use up a significant amount of time and resources. Here is a view on why it may just make more sense to consider outsourcing this activity. Read More


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