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Too many people think they can become an entrepreneur overnight and establish a real business in a 1–2 year window, but it’s just not realistic. If you have the audacity to want to build something that’s going to set you up for the rest of your life don’t disrespect what it takes to get there. Read More

Following the footsteps of Facebook, Twitter and Instagram have both recently made the steps towards displaying posts deemed to be the most important first instead of simply showing in reverse chronological order as they have since inception. What does this mean for marketers? Read More

What is the worst enemy of your software as a service (SaaS) distribution model? The worst enemy is a little number called CaC, or customer acquisition cost. So what can you do to lower your CaC? The article explores six simple ideas to get on the road to profitability. Read More

Facebook will charge you more for each ad click if your ad isn't popular. Why? Facebook wants people to like the site experience so if you create ads people like then they will actually charge you less per click and increase your exposure by 10x. Follow these tips to make more likable ads. Read More